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When A Name Loses Its Meaning

One of Aesop’s most famous fables in The Boy Who Cried Wolf.  The phrase “cry wolf” derives from the English idiom meaning to give a false alarm.  In this children’s story, a boy develops a habit of lying until a wolf actually arrives.  When this boy’s reputation was weakened by a series of tall tales, no one came to his aid in his time of need.  This is an example of when a names loses its meaning.

If we claim to be without sin, we deceive ourselves and the truth is not in us, 1 John 1:8.

Companies spend hours of deliberation and discussion before arriving upon a name.  This often signifies cores values, define the essence of each corporation as well as represents a brand.  Employees are ambassadors who either exemplify their organization or become negative, focusing on everything a company does wrong.  While history provides a list of businesses that have deceived, hidden or faked their way to the top, time has a way of exposing the genuine from the frauds.

If we confess our sins, he is faithful and just and will forgive us our sins and purify us from all unrighteousness, 1 John 1:9.

In this age of social media, competition, critics and enemies will attack those groups and individuals that they do not like.  Unfortunately, some of these posts are exaggerated, false or taken out of context.  Thus, you or someone you know can have had their reputation severely damaged and ruined.  When a name loses its meaning, some never recover for this smear campaign.  Nonetheless, if this day arrives, Jesus is always a prayer away.  Despite what the world may say, I serve a God of second chances, who mends hearts and restores souls.

by Jay Mankus

 

 

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